Market breakthrough. Positivity launched!

 

In our "rankutation" blog back in April we wrote about how we were finding peoples online reputation becoming an important part of the search engines ranking algorithm. We've reacted to this by developing a brand new, totally unique product and it's called Positivity.

Positivity is a system which allows you to verify whether a client is happy or not before you suggest that they submit a review via a public website like Trust Pilot, Review Center, Trip Adviser etc.

During set up you will be able to create up to 5 questions that your clients will mark you out of 5 on via our white labelled client feedback site www.feedingback.co.uk. You will then be able to set a positive threshold. This threshold will dictate the message they see after they submit their feedback. So for example you may set a threshold of 4 stars of above. This would mean that anyone who averages 4 stars or above would then be asked to submit a public review. If they average 3 stars of below they would be presented with a message that you create during set up.

By using this product, over time, you'll generate an overwhelmingly positive score on your chosen review channels which can have a dramatic impact on your rankings and conversion rate.

Is link building dead? Short answer, NO!

A recent article on the Guardian UK website claims that link building is dead and it’s all about content and social media. This theory is then re-enforced by several “expert” marketing agencies re-enforcing this view.

We totally agree that social signals, blogging, content and reviews are becoming more and more important which is why we’ve already launched like to follow and are about to launch a new product positivity (at no additional cost), but to say link building's dead is crazy!

In our opinion link building is still the most important part of your off-site SEO campaign but must be done at the right pace and in conjunction with the on-site relevance work that we recommend. See our 3 step strategy.

If you require any further details on this or any of our cutting edge products don’t hesitate to get in touch!

We can now make the on-site SEO changes

Within every clients initial report there are some critical changes that we require you to make to your site. These changes give your site relevance to your search terms and are absolutely critical in order to maximize the impact of the back links we build for you, which are centered around these search terms.

We often see a situation where a client has a good number of back links and the minute we improve the relevance on-site within a few weeks (after Google re-indexes the site) they pop on to the first page of Google and never look back.

These changes should take either yourself or your web developer no longer than an hour to complete. However, if you prefer, for a one off fee of just £49.99, we can now carry out these changes for you. As with every service we launch costs have been kept to a minimum, hence the low one off cost. This option is called the "managed on-site changes" and can be ordered via the client control panel.

If you have any questions please get in touch.

Over 415,000 likes and follows exchanged!

You may already be aware that we publish all of our system stats. We believe in transparency and therefore publish and refresh our site wide stats on a 24 hour basis.

This statistic shows how many times our users (that are opted in to like to follow) have liked and followed each other via Twitter and Facebook. When we first started reporting these stats we were blown away. We knew that it was a popular system but had no idea how popular it had become.

Since launch our cients have exchanged over 415,000 likes and follows with over 1,500 now being exchanged everyday!

The key to its popularity is the way it's offered. You don't have to like and follow everyone. You choose to like and follow, or remove a site from the list. This means the system does not breach any of the rules set by Facebook / Twitter in the way you gain likes and follows. That means the likes and follows are highly regarded because they are from other vibrant socially active businesses and individuals, and the best bit...

Like to follow is included for free as part of our core SEO product!

We've saved our clients over £19 million in 5 years!

When we launched Click Submit back in 2009 lots of people doubted that SEO could be done for such a low price but through a huge initial and on-going investment in ingenuity we did it. Now our 3,500+ client base are benefiting from a product and service that matches up to even our most expensive competitors.

Taking our competitions average price of £499.99 per month and comparing that to our price of £49.99 per quarter (for fairness including the managed on-site changes at a one off cost of £49.99) the average annual saving our clients make is £5,749.93.

This means that across our entire network we’ve saved our clients over £19,791,259!

Managed SEO on-site changes launched

When we launched Click Submit back in 2009 we made three ground breaking decisions.

The first was to put the emphasis for the simple on-site changes required to the client. We let our clients know what they need to change on their site then it’s up to them or their web developer to make these changes.

The second was to invest over £250,000 ($400,000) in to a unique way of link building that streamlines the process without any detriment to the quality of the backlinks.

The third was the most important. We decided to pass these cost savings on to our clients.

We listen to our clients and in doing so noticed we were regularly getting asked if we were able to make the recommended on-site changes for them? As a result of this feedback we have decided to launch a new “managed on-site changes” option.

For a one off fee of just £49.99 in VAT we can now do the on-site changes that we recommend. As with every product we launch we’ve kept costs to an absolute minimum hence the low one off cost.

This new option also gives our white label resellers further flexibility when deciding on their product offering.

Over the next week we will be allowing clients to order this new option via their control panel but in the meantime if you would like to take advantage of this new product simply get in touch and we will get everything set up for you.

The 4 golden SEO rules when updating your website

A question we get asked a lot is, “if we're updating our site will this affect our SEO?” the answer is generally no but there are some pit falls you must avoid.

1. Make sure the URLs stay the same. Sometimes it's tempting to change the URL structure of your site in order to make things more organised. For example maybe you have a URL like www.yourdomain.com/product -101 which has a high ranking on the search term “product 101”. If you change the URL to www.yourdomain.com/product-1 then that page would almost immediately drop off Google, your traffic will decrease and you’ll be wondering what’s happened. Sometimes people think a way around this is to 301 redirect from the old URL to the new one. This can work but Google can sometimes ignore 301 redirects. Another thing to watch out for are site builders that automatically alter your URLs when you change the page title of a page.

2. Make sure your Meta Data stays the same. Sometimes when you update a site the Meta Data, and in particular your pages titles can change. An example that we've seen many times is where someone's updated their website and after the new site goes live the home page title is simply set to “Home”( See our previous “home is not where your site lives” article). This generally comes about where web design companies are so design led that they ignore critical SEO based continuity when updating a sites design.

3. Pain text content. Make sure that the plain text based content that’s on your existing site is replicated on the new site. So often we’ve see people update their site for a more image heavily “less is more” approach. From a humans perspective these sites can look great, however the search engines are not human. It’s therefore important to make sure that the great looking design sits alongside relevant text based content that the search engines can see and appreciate.

4. The forth rule is easy. Don’t use flash!

We hope you found this article useful and if you have any further questions please don’t hesitate to get in touch.