Celebrating over 3,000 clients!

 

We've smashed a milestone. We now have a total of 3,341 active clients!

Through a long term commitment to let innovation drive our business we've achieved another goal. We now have over 3,000 clients benefiting from our uniquely powerful and affordable products. We've quickly established ourselves as not only the biggest digital marketing company in the UK* but we're also the fastest growing.

Our aim is to grow into the biggest SEO and online marketing company in the world, while maintaining the intimacy of a smaller company. Our focus on innovation and support gives us the discipline of being completely customer focused. This allows you to benefit from products that simply didn't exist before we created them, and at the same time we support you in implementing them.

Over the next few months we're launching yet another unique product at no additional cost to our clients. It's called positivity and we're targeting a July release date. There will be more information to follow.

To all our loyal clients, thanks! To all our potential clients, what are you waiting for?


* Based on number of active clients

Over 15,000 messages exchanged via Connect

The success of the connect network continues. Since launch our members have exchanged over 15,000 messages!

This means that there have been over 15,000 potential business opportunities created. We get feedback from clients everyday saying that our product is worth the subscription for this product alone.

Our commitment is to add value to our core offering or in other words, develop new unique products at no additional cost to you. If you have any further questions about this or any of our other products please don’t hesitate to get in touch.

The suffix algorithm

So, over the last few weeks a number of new domain suffixes have been released. These include some really weird and wonderful options. Here are a few examples:

.lighting
.equipment
.tips
.photos
.graphics
.gallery
.photography
.today
.technology
.directory
.sexy

There are many more but you get the picture. So, is there any SEO advantage or disadvantage of using one of these domains and is there generally an advantage to using one suffix ahead of another?

At Click Submit we have over 3,500 live SEO campaigns and this puts us in a fairly unique position. It allows us to monitor ranking trends more than any other SEO company and therefore we can draw a fairly informed conclusion.

In our opinion the answer is a resounding yes! The suffix does have an impact. We definitely see a benefit in using a .co.uk if you're operating in the UK and we certainly see that the best all round performer is the .com. Google holds historical importance to a suffix and because these suffixes have been around for longer, they prefer sites that have them over ones that do not.

The obvious pit fall to this data was that in general .com and .co.uk domains have sites on them that have been around for longer. So, in order to confirm our suspicion we looked for campaigns that were similar in age, market sector and backlink profile. The results were always the same. The older suffixes outperformed the new ones.

In our opinion if you can, try to find a domain with a .co.uk suffix within the UK and a .com or .net within the USA and go for the newer suffixes as a last resort. If you're operating in any other country then always go for the most historical geographical suffix for that location.

I hope you found this useful and whether you are an existing or potential Click Submit client please don’t be afraid to get in touch if you have any questions about this or anything else!

Trail content is becoming the new king!

Since the last round of updates by Google, more emphasis has been placed on content. Although there's no doubt that back links are still very important they must now be complemented with good quality content, or as we like to call it trail content. We have been advising all clients to add trail content within their first and quarterly reports for about the last 2 years and that's now really paying off!

What is trail content?

Trail content is a virtual depth of knowledge, it's a way of creating pages of text based information for each of your search terms with a link to each one of these pages from your home page. It creates the perception of depth of content to the search engines and therefore improves your relevance score.

How to create trail content

It’s easy and purely text based. For example, one of our clients is called www.tvwhenaway.co.uk. One of their search terms is “Watch iPlayer Outside the UK”, they have therefore created a page on their website called “Watch iPlayer Outside the UK” with some general content on it. It also needs to have a page title that matches the search term.



Then they’ve added a link to this page from the most relevant pages on their website.



This may not be possible for all of your search terms, but where you have a search term that you could write some content about, it can be of great benefit.

As you can see from our example, they are now appearing on page one of Google for this search term.

Add revenue by reselling our digital marketing products

I wanted to cover in this article how well web designers and entrepreneurs are doing by reselling our unique white label reseller product. There are some key factors as to why our reseller product is proving such a good fit:

1. Branded reports. We brand all reports with your company name. All you have to do is give us the domain name and search terms. We do the rest. All that’s left to you is pass the report on to your client. You can download your reports as a PDF or HTML. Meaning you are able to edit / add to your reports if you wish too before you send them over to your client.



2. Reseller control panel. You control all of your SEO campaigns within one log in. You can search for campaigns, download all reports, add optional products and set up white label control panel access.



3. White label control panel. We give you the option of giving your clients access to a white label control panel. You just send your clients to the URL www.seo-control-panel.com with the log in details that you set within your reseller control panel



4. Discount off our already market low price. Because of our huge investment in streamlining the process of SEO we have been able to lower the cost of proving a high quality SEO. We charge just £49.99 per quarter, per SEO campaign, and the best bit? You get a further 30% recurring discount off each SEO campaign. That makes it just £34.99 per quarter, per SEO campaign as a reseller. This allows you to make a really good margin while still offing your clients a good value product.

Our top white label reseller has added over £20,000 of additional revenue per quarter without adding any new skill base or risk to their business. Why not be the next?

For more information see our white label reseller package page.

Ranking checker warning!

We’ve been noticing over the last few months an increasing trend of ranking checkers giving incorrect results.

Clients have been contacting us thinking that they’re ranking has dropped off and some that have even been told that their site has been de-indexed.

After investigation we quickly established that their ranking had not moved or in most cases had actually improved. The way we checked this was to simply perform a manual ranking check.

We have for over a year now not reported on ranking. This was for two reasons. Firstly, due to our price point we are not able to manually check rankings for all of our clients and secondly, it’s good practice for clients to check their ranking independently.

So why are ranking checkers not accurate?

To answer this first we have to address how they work. When you type in a search term against a URL a ranking checker will ping the search engines, doing automatically what we all do manually. It will search page 1, page 2, page 3 and so on until it locates your listing and then when it finds your listing it will report back to you. So what’s the problem? The issue is twofold:

1. Google do not like this practice as it creates additional bandwidth requirements across their network. So, if they see an IP address doing it a lot they may block it for a period of time from searching Google. This is when a ranking checker may report that a URL is not indexed, leading people to think they have been de-indexed when they have not.

2. Google are trying more and more to tailor search results based on an individual users browsing habits. So, if you are searching for the same search term continuously but not clicking on any links Google will presume that you’re not finding what you want, then on future searches it will mix up the search results in order to try and connect you with what you are looking for. This results in users thinking their site has dropped in ranking. Clearing your cache before each ranking check will resolve this.

So, what is the solution?

If you still want to use an automatic checker our advice would be to perform a maximum of one ranking check per week making sure you clear your cache beforehand. Otherwise, our suggestion to see true results is to clear your cache and then perform a manual check.
I hope you have found this helpful!

Connect and save!

Click Submit Connect is going from strength to strength and one of the major reasons for this is the discount feature.

Users are able to add a discount, exclusive to other connect users, then you're able rank the search results based on the discount levels offered. For example see the results on the search term “web design”.



The average discount offered is 22.22%. So don’t forget, before you search the major engines make sure you check out the connect listings. You may just save yourself some money!