Tis the season to get less hits!

So Christmas is upon us once again and the same question keeps coming in.

“I’m getting fewer hits to my site. What’s happening?”

Don’t panic! It’s just a seasonal fluctuation. Sure, there’re businesses that get more hits during the festive season but generally we see a decrease in traffic across the board.

We see the same at Easter and over the summer holiday season. So hold tight and don’t worry because January, February and March are just round the corner and are probably the busiest months of the year online.

We've also given all clients free Search Term Placement this Chistmas which will help to get everyone a little boost during this slower period. Simply log in to your control panel and click the "claim offer" link.

Wishing all of our clients and fantastic Christmas break and a profitable New Year!

Knowledge base launched

 
We are proud to announce the launch of our brand new knowledge base.

This will allow all existing and potential clients to view product information in much greater detail. Most articles are available for anyone to view but a few more lucrative insights are exclusive to our paying clients.

We will be constantly adding and editing the knowledge base so be sure to check back regularly.

Link exposure launched

 
Continuous investment in ingenuity drives our business, which is why once again in reaction to the way the market is moving we have launched yet another market breakthrough product.

We've been working incredibly hard over the last few months in reaction to the last batch of updates by Google. It allows all of our existing and potential new clients to beneft from a link strategy that will work now and most crucially future proof against any updates Google may decide to make over the months and years ahead. It's called link exposure.

Link exposure, previously known as link building, is generally considered the most important on-going part of an SEO campaign. Your ranking across all the major search engines is based on the number of other websites that link back to your site. These are called backlinks, and the more backlinks your site has, the higher it will be ranked. Link exposure is 100% white hat because our partner webmasters will only place a back link if they feel a site has relevance, and crucially they’re not obligated to place any link. This combined with the frequency that we aim for of between 100 and 300 back links every 3 months, means you have no chance of being penalized by any search engine now or in the future.

For more information why not check out our knowledge base article about link exposure.

Negative SEO alert system launched

 

There are various off site factors that can have an impact on your ranking. These include:

• Rapid backlink growth. Up or down.
• Rapid Facebook likes. Up or down.
• Rapid Twitter followers. Up or down.

Or course the issue with your off site factors are that they (to an extent) are out of your control. This therefore opens the door on someone potentially running a negative SEO campaign against your site. We have recently seen a few examples of this and therefore decided to release a product in reaction called the negative SEO alert system.

This unique system checks for dramatic increases and decreases in your back links, Facebook likes and Twitter followers making sure that if your site comes under attack, we recognize the signs early and fend against any drop in ranking.

For any more information on this or any of our other product please check out our knowledge base or get in touch.

Breaking news! Panda 3.0 and the death of iFrames

This is a very quick blog update to keep all of our clients up to speed with the latest developments with the Panda 3.0 roll out.

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Panda 3.0 has been labelled as an anti-spam driven roll out and we're seeing signs that this is true.

Due to the unique size of our client base we're able to see trends fast and one that we have picked up on over the last few days is iFramed content. Google are seeing iFrames as potential spam for 3 reasons:

1. You, the webmaster has no control over its content.
2. Google cannot see what's in an iFrame.
3. It could be classed as duplicate content.

We've seen the main reason for iFrames is to display a Twitter, Facebook or Trustpilot feed on home page.

So, get removing those iFrames people!

Google Releases Penguin 3.0. The First Penguin Update In Over A Year

Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday




Google has confirmed that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy.

Some noticed major changes in Google search results beginning late Friday night and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month.

Google verified today that this has happened. Google hasn’t yet given more details on the percentage of search results the latest version of Penguin has impacted or if there were any major changes made to it since the last release.

In terms of the impact to our clients. We have see the usual mix of clients seeing a ranking uplift with a few seeing a ranking decrease. The main reason for any decreases seems to be down to on-site relevance, with clients who followed the on-site relevance changes that we suggest during sign up seeing excellent results.

If you are a client and concerned about this latest update please don't hesitate to get in touch.

Video, the boss of all testimonials!

One of the greatest challenges facing any business that's got a great product is “getting the word out there”!

A great way to do this is by getting testimonials. However, the internet has become littered with fake testimonials on dodgy websites, especially in the SEO industry! The way we get around this is to make sure that all of our 165+ testimonials has a link to the client’s website and often we get potential clients touching base with existing clients to verify that a testimonial is still valid. However, we have now gone one step further.

Whenever someone gives us a testimonial we now ask them (if they have time) to send a video, and we can’t believe the results!


Testimonial from Kenneth Lambert at www.lowcostbusinesssuppliers.co.uk

It’s great to see how far people will go to shout about a product that they find works and represents good value. It helps promote their business and is such a powerful message to our potential clients.


Testimonial from Oliver and Stephen at www.tvwhenaway.co.uk

With the advent of smart phones, shooting a quick video has never been easier, and we would recommend any consumer facing business to encourage (wherever possible) their clients to do the same.


Testimonial from Matthew at www.vapourator.com

We get at least one testimonial a day relating to some, or all of our our products and services. Therefore, we hope to gain over the months a years ahead lots more videos as we strive to create the perfect digitial marketing service at the lowest possible cost.


Testimonial from Adam Sutherland at www.myhouseadvert.co.uk

If you’re an existing Click Submit client and would like to send us video testimonial just record it and send to: support@clicksubmit.co.uk.

Thanks so much for reading this article and if you have any questions don’t hesitate to get in touch.