Celebrating over 3,000 clients!

 

We've smashed a milestone. We now have a total of 3,341 active clients!

Through a long term commitment to let innovation drive our business we've achieved another goal. We now have over 3,000 clients benefiting from our uniquely powerful and affordable products. We've quickly established ourselves as not only the biggest digital marketing company in the UK* but we're also the fastest growing.

Our aim is to grow into the biggest SEO and online marketing company in the world, while maintaining the intimacy of a smaller company. Our focus on innovation and support gives us the discipline of being completely customer focused. This allows you to benefit from products that simply didn't exist before we created them, and at the same time we support you in implementing them.

Over the next few months we're launching yet another unique product at no additional cost to our clients. It's called positivity and we're targeting a July release date. There will be more information to follow.

To all our loyal clients, thanks! To all our potential clients, what are you waiting for?


* Based on number of active clients

Over 15,000 messages exchanged via Connect

The success of the connect network continues. Since launch our members have exchanged over 15,000 messages!

This means that there have been over 15,000 potential business opportunities created. We get feedback from clients everyday saying that our product is worth the subscription for this product alone.

Our commitment is to add value to our core offering or in other words, develop new unique products at no additional cost to you. If you have any further questions about this or any of our other products please don’t hesitate to get in touch.

The suffix algorithm

So, over the last few weeks a number of new domain suffixes have been released. These include some really weird and wonderful options. Here are a few examples:

.lighting
.equipment
.tips
.photos
.graphics
.gallery
.photography
.today
.technology
.directory
.sexy

There are many more but you get the picture. So, is there any SEO advantage or disadvantage of using one of these domains and is there generally an advantage to using one suffix ahead of another?

At Click Submit we have over 3,500 live SEO campaigns and this puts us in a fairly unique position. It allows us to monitor ranking trends more than any other SEO company and therefore we can draw a fairly informed conclusion.

In our opinion the answer is a resounding yes! The suffix does have an impact. We definitely see a benefit in using a .co.uk if you're operating in the UK and we certainly see that the best all round performer is the .com. Google holds historical importance to a suffix and because these suffixes have been around for longer, they prefer sites that have them over ones that do not.

The obvious pit fall to this data was that in general .com and .co.uk domains have sites on them that have been around for longer. So, in order to confirm our suspicion we looked for campaigns that were similar in age, market sector and backlink profile. The results were always the same. The older suffixes outperformed the new ones.

In our opinion if you can, try to find a domain with a .co.uk suffix within the UK and a .com or .net within the USA and go for the newer suffixes as a last resort. If you're operating in any other country then always go for the most historical geographical suffix for that location.

I hope you found this useful and whether you are an existing or potential Click Submit client please don’t be afraid to get in touch if you have any questions about this or anything else!

Trail content is becoming the new king!

Since the last round of updates by Google, more emphasis has been placed on content. Although there's no doubt that back links are still very important they must now be complemented with good quality content, or as we like to call it trail content. We have been advising all clients to add trail content within their first and quarterly reports for about the last 2 years and that's now really paying off!

What is trail content?

Trail content is a virtual depth of knowledge, it's a way of creating pages of text based information for each of your search terms with a link to each one of these pages from your home page. It creates the perception of depth of content to the search engines and therefore improves your relevance score.

How to create trail content

It’s easy and purely text based. For example, one of our clients is called www.tvwhenaway.co.uk. One of their search terms is “Watch iPlayer Outside the UK”, they have therefore created a page on their website called “Watch iPlayer Outside the UK” with some general content on it. It also needs to have a page title that matches the search term.



Then they’ve added a link to this page from the most relevant pages on their website.



This may not be possible for all of your search terms, but where you have a search term that you could write some content about, it can be of great benefit.

As you can see from our example, they are now appearing on page one of Google for this search term.