Wednesday 30 October 2013

Home is NOT where your site lives!

Over the last few months we conducted a survey and amazingly 22.2% of our last 500 new client’s home pages had the page title of just the word “home”. Now, on the basis that there are over 650 million websites online, this means that roughly 143 million websites have the page title “home” on their index page, making the word “home” probably the most competitive keyword on Google!

Imagine if the search results on Google looked like this...




The beauty of our core SEO product is we miss nothing. Whether it’s a basic on-site error that takes you a few minutes to fix (see the SEO analyser), or complex link building that we conduct on your behalf, you know that your site has the best chance of success with us managing the process.

We use techniques developed over years with the emphasis on assisting the search engines to find your website and appreciate its relevance, which is a technique fully endorsed by Google themselves.

Wednesday 16 October 2013

Funny SEO email!

Check out this hilarious e-mail that someone from Google HQ received. It's 100% authentic because the head Google’s webspam team, Matt Cutts, blogged about it!


I was on your website www.google.com and wanted to shoot you a quick note. I think I can make a few changes (aesthetically and/or SEO – wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results, for a few of the select terms.

This is NOT like one of those foreign emails you probably get in your inbox every day. Just to be upfront I have 3 agents that work with me for development /SEO.

I would just need to know which (if not both) services you’re open to checking out information about, either web design or SEO. Would you be open to seeing more brief info / quote for what I would like to accomplish?

Regards,
XXXXXX XXXXX


At Click Submit we've honestly never made a cold sales call / e-mail. Our philosophy has always been to focus on innovation, support and keeping the price right, which thankfully means people come to us directly. We are however yet to get a direct call from Google needing help!!!

Monday 7 October 2013

Breaking news. Google intensify EMD update.

This morning we're seeing a trend across our client base of over 2,500 SEO campaigns.
Any of our clients with exact match domains are seeing fairly dramatic falls in their ranking. On the flip side we are also seeing a trend of our clients with non exact match domains seeing good ranking improvements as Google further levels the playing field on descriptive domains and put more emphasis on content / high PR backlinks.

Although this is an annoying update for anyone with an exact match domain, we do welcome this change. It only seems fair when exact match domains are impossible to get hold of (unless you can afford to buy one on the resell market) that Google focuses more on what people have on their website and how relevant the general internet population feel it is with backlinks.
If you're an existing client and have any questions or concerns relating to this update then please get in touch.

Wednesday 2 October 2013

Google launches its latest "Hummingbird" algorithm

Google have secretly launched its latest "Hummingbird" algorithm in a bid to keep pace with the evolution of internet usage, Amit Singhal, senior vice president, said.

Google is describing it as the most dramatic alteration to its search engine since it revised the way it indexes websites three years ago.


As search queries get more complicated, traditional keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

Mr Singhal, writing in a separate blog post, said: "Remember what it was like to search in 1998? You'd sit down and boot up your bulky computer dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words.

"The world has changed so much since then: billions of people have come online, the web has grown exponentially, and now you can ask any question on the powerful little device in your pocket."

"Hummingbird" is the company's effort to match the meaning of queries with that of documents on the internet, said Mr Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

Search term checker







Once again “Hummingbird” confirms that we have been on the right track for some time. Over a year ago we released our unique search term checker where you can enter a search term in order to check its impact time frame. This works by looking at many elements of a search term but one key element it checks is the length and how specific a search term is in order to get faster more targeted results.

Our search term checker is available on the home page and sign page of the site.