How to optimise your facebook page for SEO

How to optimise your facebook page for SEO
In the UK, there are over 10 million users on Facebook. Facebook is currently the most used social media site, with 83% of online users naming Facebook as their main social networking platform. Furthermore, statistics show that the average time spent on Facebook in any given month is about 15 hours. Creating a Facebook page for your company is a great way to connect with your customers, but did you know that your Facebook profile can also start to rank in the search engines right alongside your website? With this in mind, it’s a great idea to optimise your Facebook page for SEO. Below are some of our tips to get it right with SEO. 1. Create a custom URL Facebook URLs used to be a string of random numbers. But in June 2009, Facebook allowed users to customize their Facebook URL. If you haven’t done so already, make sure you claim your own custom URL (or vanity URL). This can help Facebook users find your profile when conducting searches and this custom URL can be used on marketing collateral. Note: Once you create a custom URL, you can’t change it, so choose very carefully! 2. Add content snippets Your facebook page can be used as a hub of information. Eg, you can post your blog posts or articles from your website/blog on your Facebook page. Don’t always post the entire content to the Facebook wall - just a snippet of content. These snippets should also include some relevant keywords and provide an introduction to the content. You can then direct the viewer to your website/blog to read the rest of the article. It’s a great way to build inbound links and help drive traffic to your website. 3. Don’t forget to update the Info tab Your wall isn’t the only thing you should be focusing on. Your Info tab is a great place to provide a company description and incorporate links to your main site, blog and any other social networking profiles you may have (eg Twitter, Youtube, LinkenIn). Think of the Description section as one giant Meta tag. It’s another great place to go after targeted keywords. The Info tab also lets you to publish your company address and contact details. This can help with your local SEO efforts (eg google map).