Only recently, Google’s head of web spam, Matt Cutts explained that there will be a massive update to Penguin sometime this year. The word ‘Penguin’ is likely to be a familiar term to a number of you and also something many will be concerned about or have previously been affected by.
How can an update named after such a cute creature have the potential to bring chaos and detrimental destruction to my websites ranking, I hear you say. Well, the purpose of the Penguin update is to 'demote sites that violate Google’s webmaster guidelines' such as sites that use negative manipulative ‘black hat’ techniques to improve their rankings. These would include unnatural links, links from automated link content, links created using duplicate content and so forth. However, the great news is that here at ClickSubmit we have never, ever.... ever had one of our clients blacklisted by the search engines and are confident that this will remain the case for the next update because of our White Hat guarantee.
Image by birdsinhats.blogspot.com
For every enquiry we receive the question ‘how long will it take before I reach page one of Google?’ is usually asked. It is for this reason that many companies often feel under pressure to apply black hat techniques in order to get certain sites to the top of Google as quickly as possible. But these techniques will not keep you near the top for long. SEO takes time and the only way to get to the top is by helping the search engines, not cheating them.
We develop a mixed portfolio of links that are placed across the right sites at the right pace in order to maximize the benefits of SEO without any chance of blacklisting. Google’s goal is to give the best possible search results and we are simply co-operating and assisting their aim to help people find what they’re looking for. As Cutts himself said, ‘There are many, many valid ways that people can make the world better with SEO.’ The key is to find a trustworthy and transparent company, which is why we at ClickSubmit developed our control panel and write quarterly reports so that our clients can see exactly what links are being built to their site whenever they like.
Matt Cutts explaining that white hat SEO can be of great benefit
There is reason to believe that the major penguin update will either expand beyond spam, or broaden the definition of it in order to improve search quality. So to all who may come across this blog make sure that the links you are building indicate ‘popularity, shareability and authority’. Make sure the techniques you are using are white hat, or sign up with us to ensure that your link building is done productively, positively and correctly.
See our 3 step SEO strategy.
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