This morning we're seeing a trend across our client base of over 2,500 SEO campaigns.
Any of our clients with exact match domains are seeing fairly dramatic falls in their ranking. On the flip side we are also seeing a trend of our clients with non exact match domains seeing good ranking improvements as Google further levels the playing field on descriptive domains and put more emphasis on content / high PR backlinks.
Although this is an annoying update for anyone with an exact match domain, we do welcome this change. It only seems fair when exact match domains are impossible to get hold of (unless you can afford to buy one on the resell market) that Google focuses more on what people have on their website and how relevant the general internet population feel it is with backlinks.
If you're an existing client and have any questions or concerns relating to this update then please get in touch.
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