In their e-mail to user they stated:
Watch your business take off. Twitter Ads gives you the power to:
Increase followers
Target your messaging
Reach wider audiences
Sounds great, doesn't it? It is.
...But is it?
We like to test any new advertising platform early in order to assess if it's worth adding as a managed feature to our existing product range. In the past we tested Facebook Ads. The results were pretty poor and as a result we decided to shelve any roll out of managed Facebook advertising services. We only want to offer our clients products that we feel can really have an impact. We felt that Facebook Ads were only good for generating more "likes" but then our unique like to follow product does this already, and it's free!
So, what about Twitter Ads?
We launched a campaign this morning. We created 3 campaigns targeting potential SEO resellers and also direct SEO clients. We only targeted the UK and selected to only target users on laptops or PCs. Initial results have been fairly positive. Here are the stats across all 3 campaigns:
Number of impressions: 6,325
Number of engaments (clicks or follows): 70
Total spend: £50
It's very early days but so far the results are pretty good and it's not too expensive. The question though long term will be, does the traffic convert? We intend to test this further over the next 14 days and then make a decision on whether to offer this to our clients.
We hope that this offers you an insight in to this brand new roll out from Twitter and also the diligence we apply to any new advertising platform before we offer it across to our clients.
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