A recent article on the Guardian UK website claims that link building is dead and it’s all about content and social media. This theory is then re-enforced by several “expert” marketing agencies re-enforcing this view.
We totally agree that social signals, blogging, content and reviews are becoming more and more important which is why we’ve already launched like to follow and are about to launch a new product positivity (at no additional cost), but to say link building's dead is crazy!
In our opinion link building is still the most important part of your off-site SEO campaign but must be done at the right pace and in conjunction with the on-site relevance work that we recommend. See our 3 step strategy.
If you require any further details on this or any of our cutting edge products don’t hesitate to get in touch!
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