Google has confirmed that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy.
Some noticed major changes in Google search results beginning late Friday night and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month.
Google verified today that this has happened. Google hasn’t yet given more details on the percentage of search results the latest version of Penguin has impacted or if there were any major changes made to it since the last release.
In terms of the impact to our clients. We have see the usual mix of clients seeing a ranking uplift with a few seeing a ranking decrease. The main reason for any decreases seems to be down to on-site relevance, with clients who followed the on-site relevance changes that we suggest during sign up seeing excellent results.
If you are a client and concerned about this latest update please don't hesitate to get in touch.
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