Our latest blog puts a new service in the spotlight and focuses on something that we think could really help our more phone based clients.
With hundreds of billions being spent globally by businesses looking to attract new customers it's extremely important that they're maximising their ROI from all marketing channels.
It's quite easy to do that by tracking online sales and conversions, but not so easy when sales, bookings and enquiries are coming via the phone. Fortunately, there is a solution called call tracking and it's helping businesses to increase their ROI and reduce marketing waste with real data as evidence.
Companies like Vontio provide dynamic phone numbers which are served to website visitors as the page loads, each number is unique which means once the visitor picks up the phone they're matched to a profile which shows you how they reached your website, which pages they viewed, and more. They also record the phone calls so that they can be played back later, great for monitoring and training staff.
With yearly marketing spend increasing year-on-year it's now more important than ever for businesses to start tracking their calls just like they track their sales. And marketing agencies should be using this data to prove the value of their efforts to their clients.
Marty Rogers, co-founder of leading UK call tracking software company, Vontio, said "I worked at a marketing agency where we found it difficult to prove our marketing efforts were delivering value for businesses who got the majority of their business via the telephone. Vontio removes this ambiguity and shows you exactly where your phone calls have come from, insight that increases ROI and reduces wasted marketing spend."
Vontio offer a free, unrestricted 21-day trial here with very sensible pricing thereafter.
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NB. We are not affiliated in any way with Vontio nor did we take any payment to place this article. We just think it's a cool service!
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