Over the last few years Google have been on a mission to make it easier for users to access information on the move. They've made multiple announcements in order to "encourage" webmasters to make their sites more mobile friendly. It therefore does not come as much of a shock that they're now altering their algorithm again to penalise elements of mobile sites, namely pop-ups.
From January 10 2017 Google has announced that they will be downgrading sites that use intrusive interstitials, aka pop-ups. They will be penalizing sites that use excessive pop-ups by lowering their rankings in the mobile search results.
Normally Google just make changes and and don't notify users of it. On that basis this should be taken pretty seriously.
This update is considered to to be part two of google's mobile friendly drive. We blogged about Google's Mobile Friendly Algorithm changes back in April 2015 when the first part was released.
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