Google has announced that it intends to restrict where adverts are allowed to be placed.
Since the US election technology companies have been put under increased scrutiny amid allegations that some Silicon Valley companies failed to protect their users from inaccurate content.
A Google spokeswoman said: “Moving forward, we will restrict ad serving on pages that misrepresent, or conceal information about the publisher, the publishers content or the primary purpose of the web property.”
Last Monday, a fake story that claimed Trump had received 700,000 votes more than Hillary Clinton was given a prominent slot in the Google rankings for the phrase “final election results”.
The article was produced by the pro-Trump site “70 News”. Although Trump won the presidency after receiving more College votes Clinton did get more votes overall.
Generally we’re seeing an increasing trend of Google taking a much more proactive stance on the content they display. Where their policy used to simply be one of shifting blame to the third party they are now starting to take a much more traditional attitude. After all snippets of this content does essentially sit under their logo.
Watch this space…
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